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Trade Shows: More Than Just Sales

Emily Boser - Thursday, September 22, 2016

 

 

Typically the first thing business’ think when they hear ‘trade show’ is sales opportunities. While that may be a big portion of them it’s important to remember trade shows are more than just sales.

 

For us, at ER2, trade shows provide an important platform for some awesome face time with our current client base. Face time that we would otherwise not necessarily get the chance to have. Trade shows put us out in front of our clients and provides a really easy and relaxed way to interact with them. And because the sales side of it is always going to be there it actually reaffirms for our clients, the many reasons they chose to do business with us in the first place.

 

The key to this valuable interaction is knowing when it will be an opportunity. When we evaluate trade shows and determine which ones we will attend we are taking a look at few factors.

 

What is the related industry for the trade show?

 

Who will the attendee’s be at the trade show?

 

Have we participated in this trade show in prior years?

 

Based off the previous questions, does the trade show provide a sales platform, a client engagement platform or both?

 

For example there are certain trade shows we participate in every year even though most of the attendees are already our clients. We may have a few new client opportunities, however the main purpose for our attendance is simply to connect face to face with our existing clients in a fun environment. It’s an fantastic to pull feedback from our clients, what works for them and maybe what’s not working.

 

Next time a trade show opportunity arises, filter it through the questions and really understand the full potential of attending. Looking past the sales aspect of trade shows can add value and bring new interactions between you and your clients.

 

 


 

 

ER2 is an electronic recycling company located in Phoenix, Arizona and Memphis, Tennessee servicing all of the United States and Canada. Providing services that include: Secure Hard Drive Shredding, Electronic Recycling, Computer Recycling, E-Waste Recycling, IT Asset Disposition (ITAD) Solutions and Free Pick-up.



Effective Communication

Emily Boser - Thursday, September 01, 2016

  1.  
  2. Communication in the workplace is inevitable, but effective communication in the workplace does not come quite as easily. It’s important to refresh our communication skills to ensure the cogs keep oiled and things continue to move forward.

 

What is communication?

 

  1. Communication is defined as the imparting or exchanging of information or news.

 

What are some ways in which we communicate?

  • • Listening
  • • Verbal
  • • Written
  • • Visual
  •  

If we can agree that communication is both delivering information and receiving information it is helpful to remember a few things for both!

 

When delivering information remember to…

 

  •  
  • • Recap the take away or important details
  • • Be aware of your body language
  • • Know what you want the other person to take away
  • • Understand the variable of interpretation
  • • Stay focused
  • • Ensure accuracy in statements
  • • Ask pointed questions
  • • Maintain correct influxes in your voice
  •  
  •  

When delivering information remember to…

 

  • • Regurgitate your take away’s
  • • Focus on the information being communicated
  • • Refrain from interruption
  • • Limit distractions
  • • Ask clarifying questions
  •  

Over things to remember about communication…

 

• There are no stupid questions

  • • What you say is not necessarily what others hear
  • • None of us are perfect communicators
  • • Questions are good; when delivering or receiving
  • • People do not communicate in the same ways
  • • There is always room to improve our communication
  •  

The takeaway…

 

Whether delivering or receiving information, reviewing and regurgitating that information will only improve communications!

 

 

 


Lean Summit

Emily Boser - Wednesday, August 17, 2016

 

 

Some of our leaders hanging out with @fastcapllc owner, @paulakerslean and soaking

up as much knowledge as possible at the Lean Summit in Colorado!

 

 


 


2 Second Lean; Bringing it Home

Emily Boser - Thursday, July 28, 2016

 

 


As a growing business with one or two facilities you learn and pull concepts or principles from other companies that inspire you. You figure out what works and what doesn’t work, developing the culture as you go.

 

Larger companies like an Apple for example, have a main campus that serves as a corporate headquarter, training center and really an inspirational masterpiece for the rest of the company. It’s a place to recapture the essence of what makes the company great.

 

What’s really neat is being able to learn or adopt a concept from another company and then eventually visiting or touring their facility to immerse yourself in the experience.

 

This is exactly what we were able to do this past week. As part of our culture we’ve adopted a Lean Mentality. We strive to continuously improve, make changes and develop ourselves. We’ve used FastCap LLC as our guiding force and have taken the ideals that they live and breath daily, to develop our own journey at ER2.

 

A few of the leadership team headed up to Bellingham, WA and participated in a tour of the FastCap facility. There we were, standing in the middle of a company we have learned so much from, immersed in an extreme lean environment. Everywhere we looked, lean thinking was implemented, every person we talked to had lean concepts flowing through them. This was the Disneyland of Lean to us!

 

With the understanding that what works for one may not work for another, we were able to put together a list of take-aways, we recognized, that could make us and our team even better.

 

Bringing the excitement of Lean home to our facility has laid the groundwork for us to take the next steps of our Lean Journey, and we are thrilled for whatever comes next!

 

 


ER2 is an electronic recycling company located in Phoenix, Arizona and Memphis, Tennessee servicing all of the United States and Canada. Providing services that include: Secure Hard Drive Shredding, Electronic Recycling, Computer Recycling, E-Waste Recycling, IT Asset Disposition (ITAD) Solutions and Free Pick-up.


 


 

 


Continuous Improvement is Where It’s At!

Emily Boser - Wednesday, February 17, 2016


 

 

To often we get in the rut of doing the same thing repeatedly, and soon we take the task at face value. It will always be this way, therefore I do not question how it is done.

 

A year ago we, as a company, challenged ourselves to think differently and it began with a concept called “Lean Thinking”. (Click here if you would like to know more about introducing lean thinking in a workplace environment.) The basic underlying thought was to ‘eliminate waste by continuous improvement’, and this idea radically changed the way we do things. Instead of being content with the way things are done we constantly look at ways we can improve our systems and processes.

 

Wherever we can see waste we find a way to eliminate it. We pose the same question to ourselves each and every day… “What drives me crazy about what I do?” Ironically it’s the simplest of things, like having to get up from a desk to find a stapler, or running out of power on a radio and forced to work without one while it charges.

 

These small but frustrating scenarios can be easily resolved by purchasing a stapler that stays on one’s desk, or carrying a back up battery for those that use their radios heavily. These remedies are what we like to call “2-Second Lean Ideas”. They save us wasted time, motion, over-processing and the list goes on. They are often overlooked because we fail to press pause, identify the issues and then engage is a creative thought process to find a solution. The key is that there is no solution too small. If it saves 2 seconds of your time, it’s worth it.

 

The value we have found in approaching our days with lean thinking cannot be underemphasized and the best part about it? Anyone can do it, anywhere! So test it out, whether you’re at home or in the office, find something that bugs you and think creatively on how you can improve it just a little. You’ll soon find the process fun and rewarding.

 

If creative thinking is not your forte, click here to enjoy some of these easy solutions to some of life’s most trying situations…

 

 

 



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