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So you want to expand into ITAD?

Emily Boser - Thursday, January 05, 2017

 

 

We, ER2, recently wrote an article for the E-Scrap News of Resource Recycling surrounding the idea of moving from solely an electronic recycler to a full ITAD (IT asset disposition) service company. 

 

Like most aspects of life, operating in the e-scrap world is more complex than it might first appear. And it’s becoming more complicated for many companies in the market as they try to define a workable business model.

 

Today, there is a deep focus on the environmental responsibility associated with electronic recycling companies, and many operators built their businesses on the principle of handling material in an environmentally conscientious way.

 

However, being a recycler that is focused on commodity recovery without any refurbishment or reuse has become difficult. Over the past few years, commodity prices have softened and precious-metal reclaim efforts have declined. Therefore, as any savvy business owner would do, e-scrap leaders have looked into innovative ways to maximize their revenue and profits from the products they receive.

 

For many, the path forward involves transitioning to become an ITAD (IT asset disposition) service company rather than a pure accumulator of end-of-life electronics that are destined for commodity recovery. While that shift represents a smart long-term financial move for many operators, successfully entering ITAD takes careful planning and an understanding of some key points.

 

Read full article!




 

 

 

ER2 is an electronic recycling company located in Phoenix, Arizona and Memphis, Tennessee servicing all of the United States and Canada. Providing services that include: Secure Hard Drive Shredding, Electronic Recycling, Computer Recycling, E-Waste Recycling, IT Asset Disposition (ITAD) Solutions and Free Pick-up.


 


Trade Shows: More Than Just Sales

Emily Boser - Thursday, September 22, 2016

 

 

Typically the first thing business’ think when they hear ‘trade show’ is sales opportunities. While that may be a big portion of them it’s important to remember trade shows are more than just sales.

 

For us, at ER2, trade shows provide an important platform for some awesome face time with our current client base. Face time that we would otherwise not necessarily get the chance to have. Trade shows put us out in front of our clients and provides a really easy and relaxed way to interact with them. And because the sales side of it is always going to be there it actually reaffirms for our clients, the many reasons they chose to do business with us in the first place.

 

The key to this valuable interaction is knowing when it will be an opportunity. When we evaluate trade shows and determine which ones we will attend we are taking a look at few factors.

 

What is the related industry for the trade show?

 

Who will the attendee’s be at the trade show?

 

Have we participated in this trade show in prior years?

 

Based off the previous questions, does the trade show provide a sales platform, a client engagement platform or both?

 

For example there are certain trade shows we participate in every year even though most of the attendees are already our clients. We may have a few new client opportunities, however the main purpose for our attendance is simply to connect face to face with our existing clients in a fun environment. It’s an fantastic to pull feedback from our clients, what works for them and maybe what’s not working.

 

Next time a trade show opportunity arises, filter it through the questions and really understand the full potential of attending. Looking past the sales aspect of trade shows can add value and bring new interactions between you and your clients.

 

 


 

 

ER2 is an electronic recycling company located in Phoenix, Arizona and Memphis, Tennessee servicing all of the United States and Canada. Providing services that include: Secure Hard Drive Shredding, Electronic Recycling, Computer Recycling, E-Waste Recycling, IT Asset Disposition (ITAD) Solutions and Free Pick-up.




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